How to Write Powerful Cold Email As a Software Engineer

How to Write Cold Email and Best Cold Email Subject Lines

That Actually Get You:

  • Job
  • Sales
  • Business opportunity
  • Freelance contract
  • Internship

Getting someone to respond to an ice-cold email can be tough.

In fact, maybe you’ve heard, or thought:

“Cold email is dead.

It’s SPAM!

I’ve heard these complaints a lot. But I disagree.

Everyone writes cold emails, but who’s actually good at it?

I moved to Sweden & many other opportunities in my career, which I’ve achieved through cold email.

Just imagine:

You can get a job, build a business and reach your goals … by mastering cold email.

Fortunately, there are proven techniques to make cold email work for you!

‘Cold email’ is an ugly term.

No one wants to send them, no one wants to receive them. But, when used correctly, cold emailing can be a powerful lead generation tool for you.

Each line of a cold email must persuade a reader to read the next one, all the way through to your close.

I divide this art into simple three steps:

  • Define a Problem
  • Offer a solution
  • Present an incentive

Done well and consistently, cold emailing for a job can open the door to your next great position.

First, you need to understand what cold email isn’t

  • Cold email isn’t spam.
  • Cold email isn’t about you.
  • Cold email isn’t focused on the contract.

People are always impressed with initiative, and cold e-mailing is a way to build a network without relying on friends, family, or acquaintances.

Does it always work? No, there are people who aren’t going to take the time to connect with a stranger.

1. Keep it short

Your cold email must be concise and to the point.

Be smart—don’t waste their time with a foot-long page of information.

For now, it’s all about getting attention and creating curiosity.

Cold email is a one-on-one, personal conversation.

2- Write a Great Subject Line

It’s the first thing the reader sees And it determines whether they’ll read further.

Without an engaging subject line, nothing else you do matters.

Curiosity makes your subject lines irresistible.

“Avoid SPAM trigger words”

3- Offer a solution

Now that you have your prospect’s attention,

  • You can talk about you.
  • You can talk about your product next.
  • You can talk about your agency.

4- Be light-hearted or humorous

Humour is a great way to connect with your prospect and increase the chances of getting a response.

But it needs to be done the right way.

  • It keeps people reading
  • It shows you’re human

5- Establish credibility

Your GitHub, Portfolio, Personal website, Twitter are the best ambassadors for you.

When you get in touch with a prospect.

Feel free to drop names, because social proof asserts credibility!

6- Write Compelling Body Copy

At the end of the day, your message has one job:

“To get your reader to say yes.”

If only it were that easy.

Three to five sentences is the sweet spot.

Make it personal, and provide just enough information for your reader to take the next step.

7- Close with Action

Now it’s time to make the ask.

Asking an action is pretty simple.

Focus on building trust and establishing a professional relationship.

if your message doesn’t close with a clear ask, the chances of a positive response are dramatically diminished.

Avoid vague, hesitant endings like these:

  • Let me know what you think.
  • Hope to speak with you soon!
  • Look forward to hearing from you.
Best Cold Email Subject Lines

Some beautiful resources from which you can start today:

Learn cold emailing art from Ankur warikoo’s videos.

Great Templates and Examples on How to write a cold email for jobs by anmelano

Great Tips on Using cold emails to help get a job, internship, or career advice by amyecheetham

It’s time to follow up if you still didn’t receive an answer.

It Is Your Responsibility to Follow Up.

How to take a Follow-Up? – It Is Your Responsibility to Follow Up

Thanks for reading.

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